Does LA Need Photo Help?


This past week, I had the opportunity to take Pixologie on the road to LA for Craig Duswalt’s Rockstar Marketing Bootcamp. We love talking about photo organizing and thanks to seeing Craig at our national conference back in March, Pixologie produced its first book, A Simple Guide to Organizing Your Family Photos (more about the book in another post!) We thought we would have a blast attending his full conference.

Our booth at the conference

Here’s what stands out . . .

  1. Visiting with a statistician on our plane ride to LA – Susan explained that she really didn’t think she cared about saving her photos, wanting to look forward instead of back. Our conversation led us to a description of her antique family scrapbook albums from the late 1800s. When we described how we would save the photos that mattered (identifiable people, situations, etc.), she was horrified at the thought of disassembling the album. She admitted she cared more than she thought.
  2. Meeting a woman who lived not far away from our conference – her house had recently burned down in the wildfires that plague California. Fortunately, her family is safe, having been evacuated from the area prior to the fires getting to her home. However, the evacuation process was fast and allowed for no time other than getting the family and dog out safe. She said, “We were given 30 seconds to grab what we could. Taking the photo albums was not an option.”
  3. Considering our host, Craig Duswalt’s own story of lost photos from decades ago. As the Personal Assistant to Axl Rose and touring with Guns N Roses, Craig experienced a world we can only imagine. He was fortunate enough to attend an event where he could get pictures with musical legends . . . but he accidentally left his camera at a restaurant with all of those amazing moments gone forever. Now, back then, the camera was loaded with film, but we know how it feels in today’s digital world what it is like to lose priceless photos.

We thought this would be a fun time and it was! And, yes, the people we met while in Los Angeles have photos they need to sort and get back into their lives – as do people everywhere we go!

Darla DeMarrow, HeartWork Organizing and Melinda Hartman Hollis, Out of the Box, joined us in helping to talk about saving photos.




Do you need help with a place to start organizing your photos? Give us a call (414) 731-1881 or email us here – . . . we’ll send you our QuickPix Guide to Organizing Your Photos & Media!

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Setting An Audacious Goal – 250,000 Photos Saved!

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By Ann Matuszak

Goals. We all have them, personal and professional. Goals. We set them frequently, achieve them more sporadically. If you have truly set a goal, then you don’t quit until you achieve it and if necessary you bring in the support you need to make it happen.

Pixologie is known for setting big goals, in fact, we call them Audacious Goals. On the cusp of Save Your Photos Day, Pixologie and Friends is inviting everyone in the Photo Organization, Family Story Telling and Photography world to join us on achieving a truly Audacious Goal. In the next 10 days, we want to save, preserve and protect 250,000 photos by scanning and digitizing them.

As reported by Gary Pageau in PMA, a recent study by Kodak Alaris found that fully one-third of British smartphone users have lost photos and that 46% of them are worried about accessing their photos in the future. As members of the Association of Photo Organizers (APPO) and one of the founding members of the Save Your Photos Alliance, we are committed to offering solutions for these realistic fears. We all know that photos matter. Photos connect, inspire, enrich and celebrate lives.

With the power of our Kodak Alaris Picture Saver Scanner PS50 and PS80, we are ready to get to work. Well, to be honest, we have already done 20,000+ but we are just getting started!

We are thrilled to have Pixcel, PixologieCarolinas, PixologieTeam and E-Z Photo Scan already committed to sharing their numbers. Want to be part of an Audacious Goal? Join in by scanning a photo, back it up in two places, save it to offsite storage like Reflectera or Forever and then get on board by sharing your scanning numbers using #Audacious Goals in your social media posts or emailing me –!

We will collect numbers thru October 4th and post the total on October 5th. Scan a photo; save a story. Scan 1,000 photos; save a family history. Every single one matters. Ready to blow the lid off an Audacious Goal? Let’s start scanning!

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It’s Time to Save Your Photos This Saturday!

Check Out Your Local Partners in Preserving Your Memories!

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On Saturday, September 26, 2015, we are thrilled to be hosting our second annual Save Your Photos Day event with Rely Local. Come to our Open House . . . 

  • Hear about the importance of saving your memories for future generations
  • Visit different stations to see how Pixologie saves old photos and media
  • Learn more about how to organize and save your photos
  • Check out Rely Local who will be there also with a very fun guest!
  • Get 50 FREE photos scanned – bring in your photos (8×10 or smaller, flat and no copyrighted portraits) for free scanning.

RSVP on Facebook, by calling 414-731-1881 or email us at

Working with a local photo organizer provides much reassurance to families who want to digitize their pictures so they can share the memories with other members in their families. We handle your treasured photos and materials with care and expertise, most of the work is completed right in our studio, so you know your memories are safe. With a  local option  available, there is no reason to be overwhelmed by a photos mess!

Research suggests that the sheer volume and lack of organization of digital photos for personal memories discourages many people from accessing and reminiscing about them. (Linda Henkel, Psychological Scientist)

Rely Local is helping us to spread the word – they know that supporting local businesses helps stimulate our area’s economy especially in their focus area of city of Oak Creek and counties of Racine and Kenosha, Wisconsin – and creates a stable and vibrant community. We are grateful for their help in promoting our event.

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Not in Southeastern Wisconsin? There may be a Save Your Photos Day event near you. Click here to learn more about the Save Your Photos Alliance and other locations of SYPD events.

Want to know about our other Pixologie Locations? Click here.

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Learn about the Photo Organizing Field!

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It’s Our Very First Press Conference – September 7

Your Help Is Needed in Spreading the Word to Find Allis-Chalmers Friends and Former Employees!  Know someone in the media? Share this press release below!

1962 Allis-Chalmers - Family Photo with a story


Pixologie is helping the Charles Allis Art Museum save photos and stories of the Allis Family and their impact in Milwaukee. We are holding a press conference to help spread the word!

Milwaukee’s history was greatly impacted by the Charles Allis family in the 1900s through the 1980s. Many of the people who worked at Allis Chalmers or who visited the Charles Allis Art Museum have photos and stories from those years and the Charles Allis Art Museum wants to preserve those stories at our special event “Through the Years With Charles Allis” on September 12.

Press Conference Date: Monday, September 7, 10 am

Where: Charles Allis Art Museum – 1801 N. Prospect Avenue, Milwaukee, WI

Who Will Be There

  • John Sterr, Executive Director, Charles Allis Art Museum
  • Carol Lemanczyk, Daughter of Two Allis-Chalmer retirees (see photo) with her parent’s story
  • Mollie Bartelt and Ann Matuszak – Photo organization and archiving experts, Pixologie

What: Charles Allis Art Museum is Hosting “Through the Years” on September 12 to save the photos of both the art museum and Allis Chalmers Company. Attendees are to bring their own personal photos they may have of the art museum and the company. These photos will be scanned and returned while the digital copy will be put into a historical archive so that future generations may know the impact the Allis family has had in Milwaukee.

Why: September is the month of “International Save Your Photos Day” and local business Pixologie has partnered with Charles Allis Museum to highlight the importance of photos in celebrating the history of our community as well as the importance of preserving photos now, before elements and time erase those stories forever.

Click here for more details about Through the Years With Charles Allis Event!


Contact: Mollie Bartelt

cell phone: 414-899-4221


Two-for-One Super Slide Challenge

Argus Slide Changer

Got slides you need to transfer yet? Hopefully, they are the traditional 35mm slides which are the least expensive to digitize. We thought you’d be interested in seeing two of the more time consuming types of slides we have come across. And in the photo above, it is a two for one challenge!

Anyone remember having an Argus Slide Projector? Not your grandpa’s Kodak Carousel by far. The above photo shows a magazine of slides for the Argus Slide Projector and a sample slide in the metal frame used to feed the slide projector. Well, the projector is long gone, but the slides remain in the pesky metal frames in the magazine.

Next – note the slide in the metal frame, that is not a typical 35mm slide. It is a Super Slide 127 and requires a professional grade scanner. While the size is the same as a 35mm slide, the photo takes up most of the slide and most 35mm slide scanners will cut off portions of the image.

When we have clients bring us this type of slide, we have to account for the time it takes to remove the slides from the magazine and metal frames and return after scanning (if the client chooses to have them put back – but please don’t ask for that!)

If you have these types of slide (Super Slide or encased in the frame), the cost can be three to four times that of scanning a typical 35mm slide.

Please let us know if you have any questions on types of slides – we’d be glad to help!

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Feel the Memories Coming Back . . .

And Grab a Kleenex!

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We had two of our clients cry this week . . . the emotions of really looking back at their photos caused tears to well up and overflow. Kleenex anyone?

I can empathize . . . See the photo up above – that’s me, my dad, sister, mom and Grandma along with the family dog – Duchess. I honestly don’t even remember this day but we were having some fun! To see us all from over thirty years ago, young, alive together makes me want to grab my own kleenex and blow my nose.

Amazing the power of looking back. Here’s the low down on the client tears this week:

  •  a 70 something grandma watching a digitized 8mm film from 1962 – when she saw her dad walking her two-year-old on the computer screen, she put her hand to her mouth, sucked in her breath and her eyes glistened. Long, long gone memories instantly bringing about feelings and emotion.
  • a 30s mom with her two little children in the studio – scanning photos for a project for her husband’s 40th birthday and then editing them for a Pinterest project. . . just saying “he’s not going to believe I did this” and she teared up as she looked at the memories in their photos.

What photos bring tears to your eyes? It’s natural to have these feelings, after all, photos connect generations and celebrate life. When you haven’t seen those memories in years, sometimes, decades, the photos can have a powerful effect on you. Don’t let a mess of photos stop you from looking back. We would be happy to help get you a starting point for your memories.

More of my own reminiscing – see the photo below – that’s my dad sending our lab down a slide. Thank goodness Duchess seems to make it down without flipping over the side!

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Lastly, a couple more photos from the few taken that fall day in the park with our grandma. . . For many reasons, I’ll take those tissues again!

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How Many Boating Photos Do You Have?

And When Is the Last Time You Looked at Them?


Growing up in Wisconsin with our dad an avid outdoorsmen, my sister and I were out on the lake many times in a boat. And I know there are photos of us in lots of different types of boats. The raft, canoe, the “deep V” boat, the paddleboat, the johnny boat and more.

When I met my husband in the early 90s, he introduced me to sailboat racing and my boating world expanded to catamarans, restored wooden sailboats, performance racing sleds and more.

Recently, while on vacation, my nine year old son went out on a kayak for the first time and he did it on his own. . . something I haven’t done. So proud of him!

I wouldn’t even be thinking about boating at all, except that I came across the photo of Alex in the kayak on Facebook. Looking back at that memory, I realized something is currently missing from my family’s crazy, hectic life.

A lifetime tradition of being out on the water has not been part of our summer experiences over the past few years. We’ve had a sailboat in our garage for this whole time too!!

When we don’t look back at photos of the things we’ve done, we are missing opportunities to reminisce together, renew enthusiasm for past, forgotten experiences and pass traditions on to our children.

Thankfully, we have a whole month nearly left of summer and I think its time we haul the boat out to the lake!

We’d love to see some of your boating memories . . . go ahead and post on our Facebook Page!

Need help scanning photos? We can help!

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Call us at 414-731-1881